Sue Omar is a British-Somali freelance journalist, content creator and influencer who challenges beauty and cultural stereotypes through her extensive body of work that features topics such as body positivity, black beauty, the politics of Afro hair and modest fashion. Sue is the author of six-part series, #AllAboutAfro, that untangles the experience of Black hair from a feminist perspective. Sue is also writes The Black Beauty Guide for ELLE UK – an online beauty column that offers beauty solutions for women of colour.  Elsewhere Sue has written for Metro, The Debrief, Melan Mag, Pride Magazine and previously worked at beauty supplement, Spell Magazine. Sue has appeared on multiple panels to discuss various women’s issue and notably featured on a live discussion on stage at Stylist Live 2017 on the politics of Afro hair – continuing the dialogue that her series had started – alongside British Afro Hairdresser of the Year, Charlotte Mensah.

Sue also has a lifestyle channel on YouTube where she shares 120-pound natural weight loss secrets with over half a million viewers. Her fitness events company, Women Who Workout, also launched in 2017 with the goal to motivate women of all shapes and sizes to eat better and move more. Sue’s fitness journey has also been featured in major media outlets including UK Women’s Health Magazine and BBC Radio 5 Live on Adrian Chiles’ breakfast show.

Currently, Sue is studying for a Masters in Creative Writing at Brunel University (part-time) to expand her voice as a writer of multiple genres including fiction and non-fiction works. Furthermore, Sue is working on developing her own digital marketing agency that offers content solutions to SME’s which is set to launch later this year.


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